Master of Your Own Domain
This Harley Davidson Advertisement is selling the docile notion that if you want to be happy you have to be the master of your own domain. The only way to truly see the world and master it is to be a free spirit, who can go anywhere wherever you want. This ad does not play to society’s docile notion of beauty or scent, but rather plays to society’s docile notion of desires and urges. American society says that people should be able to do whatever they want, whenever they want. This Harley Ad is playing to that notion, and waking each consumers’ free spirit.
